If your business is completely online or mainly online, your mobile marketing will likely be different from other businesses. Use the tips below to effectively use mobile marketing for your non-brick-and-mortar business.

Even if your business is completely online, consider placing ads on local search sites. While this may seem counter-intuitive, consumers are constantly looking for better deals, and the mere fact that a consumer is making a search from a mobile device does not mean that the consumer is ready to purchase.

If you’re trying to gain customers in a particular local market, try to arrange an affiliate agreement with a local business. While the variety of agreements and their terms vary widely, the essential concept of reciprocal promotion or promoting your business for a fee remains the same regardless of your individual agreement. By affiliating yourself with a brick-and-mortar business, you help put to rest the essential discomfort consumers feel when dealing with a business that exists primarily online.

Include information about returns, exchanges, and refunds if you’re selling a product from a predominantly online site via mobile marketing. This information can make or break an order for most online shoppers who have experienced the expense and/or inconvenience of having to return items ordered online.

Many individuals are using mobile devices more than desktops or laptops, so that it’s safe to assume that online purchases such as those formerly made from desktops or laptops are occurring to some extent by users of mobile devices.

Make adjustments to your order forms for your on mobile devices. Interrupted service occurs where consumers lose everything they’ve filled out and frequently they will not retry to submit their information via mobile device if the device fails. Request consumer email address near the top of your forms so that you can contact consumers whose orders did not go through.

Always include a phone number so that a consumer can call in an order and have a staff member dedicated to answering such calls. Smartphones are frequently still used as phones and having staff members who are able to respond meaningfully to consumer inquiries, and take orders from consumers by phone is a critical part of an online business.

While most businesses want to avoid clutter on sites that are viewed via mobile devices, it’s important for your online business to include reassurances to mobile consumers that your site and your business are legitimate. For instance, the Better Business Bureau has a click-to-check subscription that allows users to view a BBB icon that will bring them directly to your company report.

Carefully design coupons so that you can provide consumers with a longer period of time to redeem your coupon. Unlike brick-and-mortar businesses consumers search for using their mobile devices, they likely are not looking to immediately make a purchase from an online business.

Mobile marketing is different for businesses that do not have brick-and-mortar headquarters. Use the tips you’ve read to begin to craft a mobile marketing campaign for your online business.


Mobile marketing is growing in popularity and quickly becoming one of the most effective ways to reach out and share your business. More and more people are relying on mobile devices and they are becoming a permanent part of their daily lives. When you employ mobile marketing, you can take advantage of a piece of technology that many people will not put down. The following article shares advice on how to make mobile marketing work for you and your business.

The first thing you need to do is get customers to sign up for your mobile marketing campaign. This process sounds easy enough, but there are a lot of people who really do not like giving out their personal information. Some people will generally have no problem sharing their information with you, while some people will need a little more coaxing. You might try offering a free sample or trial, a free item, or a nice discount for anyone who signs up for your mobile marketing campaign.

Next, utilize discounts and rewards in your mobile marketing campaign. Consumers love a good deal and if you can offer them one they will do a lot more business with you. You may send out great coupons to anyone who signs up for your campaign. Exclusive sales for subscribers are good, too. Or you may offer a point system where purchases equal points that can be traded in for a prize or a special offer.

Once you decide on what to send out as part of your mobile marketing campaign, you need to start designing your messages or ads. When you send messages to mobile devices they need to contain very few pictures or videos, these take a lot of data and may overload your subscriber’s smart phone. Instead, make your words powerful. Also, be sure your words are straight and to the point. Since mobile phones are smaller, you will want to use as few words as possible to get your message across. Be sure your words are spelled correctly and do not use text speak. Many people do not understand this and some people find it offensive. When you keep your messages as professional as possible, you create the best possible image for your company.

The messages and ads you send out are important, but your website is very important, too. Many people surf the Internet on their cell phone and having your site optimized for mobile sites will be very helpful. Also, make sure your site is optimized for all the different mobile platforms. There are a few different major platforms and you want to make sure your site can be viewed on these sites. Making them smartphone friendly will keep people on your site and not looking for those sites that they can navigate better on their phones.

Mobile marketing is a great marketing strategy, but one you must do the right way if you want to see success. Use the tips shared in this article and you will be well on your way to running a successful mobile marketing campaign.