There is no reason for any company to resist participating in social media marketing. It’s a great, free way to enhance the profile of your company and make your company highly sought by search engines. The end result is that your sales figures will increase, and your company will generally attract more business and make more money. Read on to find out how to make the most of social media marketing.

When you use social media, you can interact with your customers in a direct and personal manner. You can’t do this on an established HTML website. Having a Twitter account, a YouTube account and a Facebook page will enhance your company image and help your customers and business associates feel a friendly and personal connection with you and your business.

Of course, everyone knows about Facebook, and just about everybody has a Facebook page. Your potential for connecting with others via Facebook is tremendous, so having a page there is an absolute must. Remember not to make your Facebook page a carbon copy of your website. Keep in mind that interaction is the purpose of social media. Add a link for people to visit your website, but use your Facebook page to answer questions, run contests and do other things that will engage and delight potential customers.

Second to Facebook in importance and popularity is Twitter. Lots of people and businesses use Twitter to connect with potential clients worldwide. It’s easy to shoot out a quick message to all of your customers when you have a Twitter account. Creating an account with Twitter is quick and easy. Once you have yours established, you will probably find that your competitors are already there! Get moving now to begin Tweeting your message and building your business!

Lots of businesses have found posting videos to YouTube to be a real boon. Videos offer a great way to show your product, discuss your service and give your potential customers and business associates a chance to have a look at you. There is some expense involved in creating your own videos and hosting them on your own website, but a YouTube account is free. You can always provide links to your YouTube videos from your website and your Facebook page as well as Tweeting them out to your followers around the world. Additionally, when you post videos on YouTube, they are likely to be referred to people who search YouTube for the product or service you offer. So, you will reach a very wide audience in this way.

Many people – including business owners and representatives – feel anxious about using social media. They fear they don’t have the time, resources or know-how necessary to do a good job of it. The fact of the matter is, all of the top social media comes equipped with very thorough instructions and tutorials. On top of that, participating in social media is pretty much a no-brainer. It’s extremely easy, and you or your company rep should have no trouble setting up accounts, adding information and monitoring them.

Monitoring is very important! One of the main things to remember is that you or your representative should visit your social media sites often and make sure to read comments and remove those that are inappropriate. Otherwise a troll might move into your pages and do damage to your company reputation by harassing your customers and leaving negative and false information on your page.

The best way to get started with social media marketing is to just dive in! You may start out treading water, but you’ll be swimming like a fish in no time!


Facebook is the most popular social network, but are you aware of all the features online business owners use? You should read this article to find out more about Facebook and how you can use this site to promote your online business.

Start by creating a official page for your business. Creating an official page will give you access to more features, such as statistics on how many people visit your page as well as the possibility to draw attention to a picture or an update by ‘starring‘ it. Take a few minutes to familiarize yourself with all these features. If you would rather befriend your customers instead of having them ‘like’ your page, you should also be able to create a regular profile using the name of your brand. Avoid using your own name for your professional page, unless you mostly sell products through network marketing.

Since Facebook is so popular, it is very easy to combine your social media marketing campaign with your other marketing ventures. You should be able to include Facebook buttons and links on your main site or blog. Your blogging platform should enable you to add a Facebook widget to your blog, and you can easily copy and paste the code for Facebook buttons in the settings of this social network if you need to add sharing buttons to your website. Keep in mind that the Facebook app is extremely popular among mobile phone and tablet owners. This could be an opportunity for you to combine your social media marketing campaign with your mobile marketing one.

The information you share on your Facebook profile is very important. Take the time to write a good description of your business and products since this description will be the first thing people see before they subscribe to your update. Upload good profile and cover pictures and use your logo if possible. Make sure your profile contains your contact information as well as a link to your main website or blog. Do not hesitate to update your profile regularly, for instance if you want to draw attention to a new product. Use keywords in your profile if you want this page to be indexed in search results.

Facebook allows you to share different types of content and synchronize your updates with other social networks such as YouTube, Twitter or Pinterest. Take advantage of this to experiment with different formats. You will probably notice that it is easier to attract the attention of your audience by sharing a picture or a video instead of a text update, which might not be easy to notice. Make sure you archive your best updates on your profile by saving them as notes or creating photo albums. You should also keep track of how popular each update is to get a better idea of what kind of content your audience wants to see.

These tips should help you develop a strong presence on Facebook. Even though this network is extremely popular, do not neglect other sites if you find that your customers are likely to use other social networks.