Facebook is the most popular social network, but are you aware of all the features online business owners use? You should read this article to find out more about Facebook and how you can use this site to promote your online business.

Start by creating a official page for your business. Creating an official page will give you access to more features, such as statistics on how many people visit your page as well as the possibility to draw attention to a picture or an update by ‘starring‘ it. Take a few minutes to familiarize yourself with all these features. If you would rather befriend your customers instead of having them ‘like’ your page, you should also be able to create a regular profile using the name of your brand. Avoid using your own name for your professional page, unless you mostly sell products through network marketing.

Since Facebook is so popular, it is very easy to combine your social media marketing campaign with your other marketing ventures. You should be able to include Facebook buttons and links on your main site or blog. Your blogging platform should enable you to add a Facebook widget to your blog, and you can easily copy and paste the code for Facebook buttons in the settings of this social network if you need to add sharing buttons to your website. Keep in mind that the Facebook app is extremely popular among mobile phone and tablet owners. This could be an opportunity for you to combine your social media marketing campaign with your mobile marketing one.

The information you share on your Facebook profile is very important. Take the time to write a good description of your business and products since this description will be the first thing people see before they subscribe to your update. Upload good profile and cover pictures and use your logo if possible. Make sure your profile contains your contact information as well as a link to your main website or blog. Do not hesitate to update your profile regularly, for instance if you want to draw attention to a new product. Use keywords in your profile if you want this page to be indexed in search results.

Facebook allows you to share different types of content and synchronize your updates with other social networks such as YouTube, Twitter or Pinterest. Take advantage of this to experiment with different formats. You will probably notice that it is easier to attract the attention of your audience by sharing a picture or a video instead of a text update, which might not be easy to notice. Make sure you archive your best updates on your profile by saving them as notes or creating photo albums. You should also keep track of how popular each update is to get a better idea of what kind of content your audience wants to see.

These tips should help you develop a strong presence on Facebook. Even though this network is extremely popular, do not neglect other sites if you find that your customers are likely to use other social networks.

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